Should we go dot com or dot co dot uk, what's
the difference? Dot com's have been populated by American companies,
when it was intended for use by International Businesses, the USA
actually has its own .us TLD, prefixed with a two letter state code.
This is now being redressed by UK companies realising the benefits
to be gain by registering both domain variants. Dot co dot uk's are
intended for use by UK companies. We strongly recommend to all our
clients that they protect themselves by registering both domains.
Taking the example below Green Parrot Design has registered all variants,
including the dot net - signifying that we work on the Internet, meaning
no other business can call themselves Green Parrot Web Design on the
Internet.
i.e. www.greenparrotdesign.com & www.greenparrotdesign.co.uk
You only have to look at the customer confusion caused when two
businesses try to operate under one name. www.marbles.co.uk are
a established public relations company, while www.marbles.com are
one of the new Internet banks. Both companies receive emails intended
for the other, unnecessarily overloading their customer support
departments. With the low costs involved can you afford not to protect
your companies Internet identity.
To hyphenate or not; best advice is to register both i.e. if your
company name is Tortoise Logistics then you should look to register
both variants of the domain.
i.e. www.maxisresearch.co.uk & www.maxis-research.co.uk
Beyond this you should consider registering your products, services,
logos and trademarks.
i.e. www.wedding-hair.co.uk & www.wedding-beauty.co.uk &
www.wedding-makeover.co.uk & www.wedding-makeover.com
All of these domains point to www.subtlechanges.co.uk , who funnily
enough provide the services in the domains. Some of the search engines
give greater prominence to web sites that contain keywords in their
domain name. |
